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3 Hats Of SEO (Search Engine Optimization)

The search engine optimization process is categorized in to three technique, which we called three hats of SEO namely

  1. White Hat
  2. Black Hat
  3. Grey Hat
Following are the detailed description of all three hats of SEO :

White Hat :
  • White hat SEO is an ethical SEO technique. 
  • Google always looking for white hat SEO technique.
  • White hat SEO is very slow process compaired to Black hat SEO and Grey hat SEO.
  • White hat SEO technique helps to improve the search results position in Google or search engine and prevent size to get penalized from Google.

  • In white hat SEO, website must contain  fresh content, always avoid duplicate content.
  • There must be a proper length of title tag and meta tag in website.
  • Creation of Sitemap which contains all the pages links in website and submission of robots.txt file which helps Google bot to visit and index each page.
  • optimize all the images in website by suing "Alt tag".
Black Hat :

  • Black hat SEO is an unethical and unacceptable SEO technique.
  • Google hate balck hat SEO techniques
  • Black hat SEO is a steady process to rank the keywords on serch engine by using tricks. there is only one intention behind using black hat seo technique to boost search engine result page (SERP) position in short period of time.

  • Black hat SEO includes:
  1. Cloaking
  2. Keyword stemming
  3. Keyword stuffing
  4. Hidden content
Grey Hat :

  • Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but are not likely to get your site banned from search engines.
  • Grey hat SEO uses partial white hat SEO technique and partial black hat SEO technique.
  • It includes publishing duplicate contents in various websites
  • Grey hat SEO includes using of paid links.
  • Three way linking technique used in Grey hat SEO.